Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it’s printed. If you design or print physical products, there’s no escaping Pantone. But its products are expensive; some cost over $1,000. Now, designers frustrated with Pantone’s level of control are asking if there’s a better way. So, why are Pantone colors so expensive? And after decades, can anything replace them?
00:00 - Intro
01:21 - Pantone is everywhere
02:00 - Pantone’s rise
04:20 - The secret behind the system
06:28 - Proprietary
07:50 - Printing with Pantone
08:38 - Mixing ink
01:12 - CMYK vs Pantone
11:34 - Adobe and Pantone split
13:20 - Why Pantone colors are so expensive
17:00 - Shared language
20:00 - Importance of consistent color
22:28 - Credits
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#paint #colors #businessinsider #soexpensive
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