The Mercedes of Tractors: Fendt

From a clockmaking shop in 1635 to the world's most advanced tractors—this is the incredible story of Fendt.

In this video, we trace the journey of a Bavarian family business that revolutionized farming forever. Starting with Sylvester Fendt's precision clockwork in the small town of Marktoberdorf, we follow generations of craftsmen who transformed their skills into agricultural innovation.

Discover how brothers Xaver and Hermann Fendt built their first "Dieselross" (Diesel Horse) in 1930, survived World War II by building wood-gas tractors, and grew into Germany's market leader. Learn about engineer Hans Marschall's secret decade-long mission to create the revolutionary Vario transmission—a technology so advanced that competitors are still trying to match it 30 years later.

We explore the pivotal moments: the golden 100,000th tractor in 1961, the game-changing 1995 Agritechnica reveal, and the 1997 acquisition by AGCO that took Fendt global while preserving its German soul.

Whether you're a farmer, a tractor enthusiast, or simply love stories of engineering excellence, this is the definitive account of why Fendt earned its reputation as the Mercedes of tractors.